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UX design differentiates great products from average products, and helps you stand out from the rest. Now, in the age of robotics, your teams may be creating products with no blueprint to bounce off.

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Photo: Getty Images

“I’ve never seen a better time for this industry,” said Mark Edelstone. “Chips are cool again.”

Edelstone, who is chairman of global semiconductor investment banking for Morgan Stanley, and has some 30 years of experience in the chip business, was speaking on a panel at the annual semiconductor forum held (virtually this year) by startup incubator Silicon Catalyst. He was not alone in his assessment.

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